Gallery cooperation with Grolsch in France

One of the central activations for Grolsch is co-operation with galleries in France.

Besides some existing galleries in Paris that already cooperate with Grolsch, there are now seven more openings in Lyon, Bordeaux, Toulouse and Montpellier where the iconic ‘swing top’ bottle will be available.

Grolsch is planning to combine these openings with brand activations (together with their core outlets in every city). In general, this agreement extension allows Grolsch to communicate more effectively with the alternative TA and become part of the creative independent scene.


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