Peroni Nastro Azzurro launches the "Blue Ribbon" campaign

Peroni Nastro Azzurro has presented its new integrated campaign called "Blue Ribbon" (the English translation of "Nastro Azzurro").

The campaign has already begun with cinema ads while it also includes print and outdoor billboards.

Watch the amazing new tv spot, which was filmed in Cape Town, and it features classic icons of Italian design and style.